DRIVEN is more than a brand - it is a testament to the spirit of determination. We champion those fueled by ambition, resilience, and an unyielding pursuit of their goals. Rooted in the belief that success is a journey, not a destination, DRIVEN embodies the essence of motivated minds. Our brand celebrates the relentless pursuit of excellence, capturing the spirit of those who refuse to settle. With every product, we empower the driven, infusing inspiration into every stitch, embroidery, and design—because at DRIVEN, we recognize that true motivation is a force that propels individuals toward greatness.

 

All DRIVEN apparel is produced in a windmill-powered, Fair Trade Certified™ facility. These are sustainable products that were grown, harvested, crafted, and traded in ways that improve lives and protect the environment. Additionally, no toxic dyes or formaldehyde were used in the production of this product.

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Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™